Motorola has turned Apple’s classic 1984 big brother ad against them with these promos for the world’s first Honeycomb tablet – the Xoom. Motorola’s message is obvious: now there’s a more powerful alternative to the iPad, and Apple has almost become the Big Brother of the dystopian George Orwell novel Nineteen Eighty-Four, that Apple showed itself rebel against in its Mac ad almost 30 years ago.
The main Xoom commercial shows a guy with an Android Honeycomb Xoom tablet, walking against the tide in a world full of iDevice users. I recently tried to illustrate that Apple is unbecomingly similar to the dictatorship of North Korea, so I feel this is a somewhat fair and accurate depiction of certain owners of iDevices.
The ads don’t show much of what Honeycomb and the Xoom can do, however, and those who understand and agree with the message of these commercials would likely get an Android device instead of an iPad anyway. What do you think?
Goodbye 1984: Super Bowl Ad Teaser
Motorola – Empower the People
Apple’s original 1984 Mac ad directed by Ridley Scott
Created by Anomaly New York, the ad entitled “Empower the People” is set in an Orwellian, 1984-esque world where technology – and people – are limited by restrictive platforms. Enter Motorola XOOM – the tablet to create a better world – and a new day with optimism, openness, freedom and empowerment.